Joe Lana Jr. aka The Cowboy Drummer chats to Ollie Winiberg to share his powerful story of addiction, recovery and how he used drumming to rebuild his life. From hilarious viral videos to deep self-reflection, Joe opens up about the pain behind the persona, the highs of internet fame and how he’s found purpose through the drumming community. We also dive into how the cowboy drummer brand began, the role of humour in healing, his social media strategy and advice for musicians who may also be struggling.
00:55 – Why the Cowboy hat?
03:22 – Inspiring the next video
04:50 – Analysing social media
09:15 – Most surprising moment
12:31 – In recovery
15:00 – Advice from the cowboy
Joe Proudly Uses…
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