DWe Now Available in Europe

Drum Workshop, Inc. (DW) is excited to announce that drummers beyond North America, Japan, and Australia will now have the chance to experience the future of acoustic-electric drumming. DWe, the groundbreaking wireless, acoustic-electronic convertible drum set, will be available for purchase in Europe starting July 4th, 2024. The result of several years of meticulous development, DWe offers an authentic playing experience that seamlessly blends acoustic and electric drum elements to create a kit that caters to the diverse needs of modern drummers.

5-Piece Complete Bundle Kit, Midnight Blue Metallic

Launched to great critical acclaim in USA, Canada and Japan in November 2023 and in Australia in early 2024, DWe is the first-ever wireless acoustic-electronic convertible drumkit, featuring authentic DW sounds in the DW Soundworks app. DWe’s innovative system bridges the gap between acoustic and electronic drums with its American-made, handcrafted shells and proprietary wireless technology. The flexibility of DWe ensures players are prepared for everything from home practice to live performances on the world’s biggest stages, studio recording and content creation. Artist already using DWe live include Pat Mastelotto (King Crimson, Mr. Mr., Turner), Tony Roster Jr. (Katy Perry) and Jay Lane (Dead and Company). DWe is also being used in the studio by recording legends including Trevor Lawrence Jr(Dr. Dre, Snoop Dogg, Eminem, Herbie Hancock) J.R. Robinson (Chaka Khan, Michael Jackson, Madonna) and Curt Bisquera (Mick Jagger, Tina Turner, Josh Groban).

Manufactured in the USA at DW’s Oxnard California factory, DWe kits are available in 4-piece and 5-piece configurations and players can choose between five finish options: Black Galaxy and White Marine (Finish Ply), Black Cherry Metallic, Midnight Blue Metallic (Lacquer) and Candy Black Burst over Curly Maple (Exotic Finish).

DWe upholds the craftsmanship and quality synonymous with the DW brand, embodying the next evolution of acoustic-electronic drums and delivering unparalleled versatility and performance. With Roland Europe Group now handling distribution, an even wider segment of the drumming community will have the opportunity to experience DWe’s innovation advances.

From July 1st, Roland Europe Group (REG) assumed the European distribution of DW and PDP products (including DWe) from DW’s longtime partner GEWA GmbH. This transition in the European drumming community will see REG concentrate its focus on growing and developing the brands in Europe.

Commenting on the DW/ PDP distribution transition to REG, Chris Lombardi, President and CEO of Drum Workshop Inc. said “For over 25 years, DW and GEWA have enjoyed a successful and collaborative partnership. DW is grateful for the efforts and support from the Messner family and the entire GEWA team. This new and exciting chapter will see REG focusing its efforts on expanding the product footprint for DW and PDP and strengthening the brands’ engagement in Europe.”

David Vazquez, CEO Roland Europe Group remarked “We are excited to take stewardship of these premium brands in the European market, and pledge to continue providing the excellent level of service and support that DW customers have come to expect.”

DWe will be available in Europe from July 4th, 2024. For a dealer listing please visit articles.roland.com/dwe-in-europe.

For the full press kit, including hi-res images, specs, and more, click here.

To see the current list of confirmed dealers visit DWe in Europe

To learn more, visit DWDrums.com

About Drum Workshop
Founded in 1972, Drum Workshop, Inc. is widely recognized as the global leader in designing and manufacturing award-winning musical instruments including drums, pedals, hardware, and accessories. Drum Workshop manufactures, markets and distributes an iconic portfolio of brands including DW® Drums and Hardware, PDP®, Latin Percussion®, and Slingerland. Drum Workshop’s wide range of products have earned their reputation as The Drummer’s Choice and are endorsed by many of the world’s top artists including Dave Grohl, Matt Gartska, Chad Smith, Mick Fleetwood, Tommy Lee, Nick Mason, Jim Keltner, and Sheila E., and many other legends. Drum Workshop, Inc. is headquartered in Oxnard, California. Drum Workshop joined the Roland family of brands in 2022, combining two of the world’s best acoustic and electronic drum companies to push the boundaries of innovation for drummers. For more information, visit DWDrums.com.

About Roland Corporation
For more than 50 years, Roland’s innovative electronic musical instruments and multimedia products have fueled inspiration in artists and creators around the world. Embraced by hobbyists and professionals alike, the company’s trendsetting gear spans multiple categories, from pianos, synthesizers, guitar products, drum and percussion products, DJ controllers, audio/video solutions, gaming mixers, livestreaming products, and more. As technology evolves, Roland and its expanding family of brands, including BOSS, V-MODA, Drum Workshop (DW), PDP, Latin Percussion (LP), and Slingerland, continue to lead the way for music makers and creators, providing modern solutions and seamless creative workflows between hardware products, computers, and mobile devices. For more information, visit Roland.com or see your local Roland dealer. Follow Roland on Facebook, Twitter (@RolandGlobal), and Instagram (@RolandGlobal).

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