Home News Vic Firth Launch “Stories Behind the Sleeves”

Vic Firth Launch “Stories Behind the Sleeves”

Vic Firth Launch "Stories Behind the Sleeves”

The Avedis Zildjian Company, parent company of Vic Firth, is pleased to announce the launch of an exciting new video content series titled Vic Firth Stories Behind the Sleeves

This six-part series of virtual masterclass experiences aims to give drummers unprecedented access to some of the greatest drummers and educators in the world.

“Stories Behind the Sleeves” will be aired as six one-hour episodes, each broadcast monthly starting 26th May. Each episode will feature a different Vic Firth artist who will talk in depth about the design of their Vic Firth sticks of choice, what ‘must-haves’ they keep in their stick bag, and an engaging masterclass instruction on some of the principles of their playing. Programs will also feature full band performances using various sticks and implements, as well as a Q & A Session using viewer-submitted questions.

“This last year we’ve all deeply missed live music,” says Vic Firth Global Brand Manager Mike Weber, “and as drummers we’ve especially missed live drum masterclasses and clinics. There’s just a special energy in getting to be up close and interacting with incredible artists, asking questions, watching them perform, and learning invaluable lessons from masters of the craft. Our whole goal with this new series was to do our best to recreate that masterclass experience, and be able to share it with people all over the world. We could not be more proud to have this exciting line up of Vic Firth artists share their talent and wisdom with the drumming community!”

Drumsticks are without doubt an important and personal connection between a drummer and their instrument. Here is a unique opportunity to see what matters most to some of the greatest players in the world.


Episode 1: Emmanuelle Caplette – Premiering Wednesday, May 26th

Episode 2: Gavin Harrison – Premiering Thursday, June 17th

 Episode 3: Jerrod J-Rod Sullivan – Premiering Thursday, July 15th

Episode 4:  Mark Guiliana – Premiering Thursday, August 12th

Episode 5: Dave Elitch – Premiering Thursday, September 9th

Episode 6: Nate Smith – Premiering Thursday, October 28th

All Episodes broadcast on both Vic Firth YouTube and Facebook channels at 3pm US EST time

About Vic Firth

For nearly 60 years, Vic Firth has been focused on developing and manufacturing what has become the world’s most popular drumsticks, mallets, and alternative implements with the best durability, feel, and sound options, across the widest variety of genres and styles. With a broad portfolio that includes premium accessories and apparel, Vic Firth is committed to connecting musicians with all the essential tools to perform without limitation.

As drummers ourselves, we know that every pair of hands that holds a “Vic” is different and having the widest spectrum of products to allow you to find that “perfect pair” is just as important to us, as it is to our consumers. Because we know, having a tool that you can feel confident in lets you be in your zone and unlock a different level of performance. Your way, your style – we have what you need to get the job done. For more on Vic Firth and its brand journey, please visit: https://vicfirth.zildjian.com/brand-journeys

Vic Firth drumsticks, mallets, and alternative implements are proudly produced in Newport, ME, USA.

About the Avedis Zildjian Company

The Zildjian Company has been synonymous with setting the standard for the development and manufacture of high-performance musical instruments since 1623. As the world’s leading maker of cymbals, drumsticks and percussion mallets, Zildjian products are sold across the globe, under the Zildjian, Vic Firth, and Balter Mallets brands, and are the standard to which all other cymbals, drumsticks and mallets are measured. From the beginner to the world’s greatest rock stars, jazz performers and concert percussionists, amateurs and pros alike choose Zildjian, Vic Firth, and Balter Mallets products to share their musical expression, without compromise.

Headquartered in Norwell, Massachusetts with offices in Newport, ME, Los Angeles, CA, London, UK, and Singapore, Zildjian products are sold globally through distributors and via a network of dealers. All Zildjian products are made in the USA at our cymbal factory in Norwell, MA and drumstick/mallet factory in Newport, ME. For more on the Avedis Zildjian Company, please visit: https://zildjian.com/information/about-zildjian